Discount Broker?
I have been asked recently if I Heart Real Estate is a discount brokerage, presumably because of our agent-centric model, which only has two low agent fees consisting of $99.00 per month and $99.00 per deal #99pmpd. As I further evaluate my response and the term “discount brokerage”, my initial reaction is to be offended by the connotation of being lumped into the discount broker category. This is likely because of industry perceptions of discount brokerages. So, should I be offended? After careful consideration and thoughtful evaluation, I can truly say that
