I Heart Real Estate Wins BBB Torch Award for Ethics
Plymouth, MI – Nov. 10, 2021—The Better Business Bureau of Eastern Michigan and the Upper Peninsula is proud to recognize I Heart Real Estate as a recipient of the 2021 Torch Awards, honoring the highest standards in ethics. “All of the businesses who filled out applications for our Torch Awards for Ethics demonstrated how their business puts ethics at the forefront,” said Melanie Duquesnel, president and CEO, Better Business Bureau of Eastern Michigan. “It was a very close race this year, but our five recipients stood out amongst their fellow
What’s Up with #99pmpd???
What’s the meaning of I Heart Real Estate's hashtag #99pmpd? We have all become accustomed to seeing them, these words or phrases preceded by a hash mark (#) and used within a message to identify a keyword or topic of interest and facilitate a search for it. Really, hashtags are pretty remarkable, they are tools utilized by a variety of users to create awareness, to brand, to market, and trend conversations. Hashtags are almost 10 years old and #love (as an example) has been used more
Let’s Talk About Leads
As we talk to more and more agents, we notice a consistent line of questioning we have come to count on during every conversation: What About Leads? How many leads can I expect from the brokerage? How do you pass leads to agents? Leads, leads, leads? We typically turn this question back around on agents: How many deals have you closed over the past 12 months that were given to you from your Broker? How much time do you spend chasing online leads? What’s your success rate converting an online
Who Do You Work For Today?
As I Heart Real Estate continues to work toward brand recognition and establish its identity in the space, we have been blessed to have the opportunity to speak with a lot of real estate agents. These professionals all have differing levels of experience and come from various backgrounds, but have a common theme in that they are all licensed practitioners. I generally start conversations with all agents using the same question, “Who do you work for today?”. This question is designed to be a simple ice breaker and not meant
Do you have HEART?
Confucius said, “Wherever you go, go with all your heart.” Hubbard said to “Do your work with your whole heart, and you will succeed – there’s so little competition.” Although there are many more idioms, expressions, and clichés, here at I Heart Real Estate having HEART truly has an important meaning. We view HEART as an acronym. This acronym helps to define our vision and reflects our core values. Our vision is Serving our Clients, not Selling them. Our core values include Faith, Family and Houses. These are the fundamental
Discount Broker?
I have been asked recently if I Heart Real Estate is a discount brokerage, presumably because of our agent-centric model, which only has two low agent fees consisting of $99.00 per month and $99.00 per deal #99pmpd. As I further evaluate my response and the term “discount brokerage”, my initial reaction is to be offended by the connotation of being lumped into the discount broker category. This is likely because of industry perceptions of discount brokerages. So, should I be offended? After careful consideration and thoughtful evaluation, I can truly say that